With its FISH MARKET storefront in full swing in Soho, MARKET continues to collect inspiration from the natural world to inform its new garments. For its Fall/Winter 2024 collection, MARKET taps into the spirit of the Great Outdoors to offer up a diverse range of apparel that carries wearers from the creek to the couch.
The seasoned streetwear imprint looks to reimagine some of its signature silhouettes in the Fall/Winter 2024 release, honing in on its heritage humor and classic candor through the new garments, even tapping in with TikTokers Gucci Pineapple and Irene Lee to front the lookbook. Fit for fall, an earthy colorway engulfs the collection, with olive green and camouflage patterns at the core. A High Pile Fleece Quarter Zip stands out as the staple piece, complete with a vintage car graphic on the bottom.
Elsewhere, technical features are at the forefront of the Zip-off Moraine Pants, which come equipped with removable bottoms for convertible style. Camo covers a Smiley Camo Hoodie and Pants set, whereas a Smiley Sweater comes covered in a bold crosshairs design.
MARKET really revels in its graphics, reinterpreting beloved MARKET motifs, including Smileys, Bears, Collegiate Arcs, Call My Lawyer and Beware dogs throughout.
Peep the collection in the lookbook above, and cop a piece for yourself when it lands live for purchase on Friday, October 11 at MARKET’s official webstore, as well as on-site at FISH MARKET.
297 Canal St.
New York, New York 10013