Of all the internet’s many sales frenzies, none go harder than Amazon Prime Day. The exact dates are still under wraps—classic ‘Zon—but if the past few years are any clue, the annual markdown fest is just weeks away. And while the sheer volume of deals will feel, like every year, overwhelming, that’s where your friendly neighborhood shopping experts (that’d be us) come in.
The GQ Recommends team spends all year combing through the Everything Store’s labyrinthine racks, and we’re already on high alert for the best Prime Day clothing deals. As soon as the prices start to drop, we’ll be updating this page with our favorite finds. Until then, we’ve pulled together everything you need to know—including a few early gems worth snagging now—so you’re ready when the deals go live.
The Best Early Prime Day Clothing Deals to Shop Now
What should I expect from Amazon Prime Day 2025?
For the past couple of years, Amazon has stuck with a mid-July timing for Prime Day. Last year’s Prime Day was July 16 and 17. We expect the barrage of markdowns to happen around the same time this year.
Except steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickie’s, and Lacoste tend to unload a lot of inventory. Prime Day is also low-key a great opportunity to snag a new watch, as well as a new cologne.
What are the best menswear brands on Amazon?
For affordable fashion across the board, Amazon’s got the goods. If you’re after basics, look to tried-and-true labels like Gildan, Calvin Klein, Russell Athletic, and Kirkland Signature. On the footwear front, you’ll find everything from Adidas sneakers to Red Wing boots to Allen Edmonds dress shoes. The watch selection is equally stacked, with classics from Casio, G-Shock, Seiko, and even the occasional Tag Heuer. And when it comes to sunglasses on Amazon, don’t sleep on Ray-Ban, Chimi, and Oakley. And with more and more inventory from Shopbop (Amazon’s fashion-focused subsidiary) making its way onto the platform, Amazon’s menswear lineup is deeper than you’d expect.
Do I need to be a Prime member to shop Amazon Prime Day?
Yes, you must be an Amazon Prime member to access Prime Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.
How long do the deals last?
Prime Day 2024 was a two-day event that lasted from Tuesday, July 16 to Wednesday, July 17. If anything, expect two days of deals.
Do other retailers participate in Prime Day?
While there is only one store participating in Amazon Prime Day (uh, Amazon), there are plenty of other retailers that ride off Prime Day’s coattails. Nordstrom, for example, typically runs its Anniversary sale during the same time. We’ll keep you posted on that.