Louis Vuitton settles for nothing less than victory. Be it in the paddock, on the pitch, or at the recent Paris Olympic Games, Louis Vuitton has not only carefully aligned its top-tier approach to craftsmanship with the sports world, but specifically, with the first-place slot on the podium. As the fashion house continues to cement itself at the forefront of all things culture, LV is really revving the engine on these fine-tuned sports partnerships – locking in on its role as Formula 1’s official partner for this year’s Las Vegas Grand Prix.
Marking the pair’s 22nd race as official partners, the 2025 Las Vegas Grand Prix closed out with another Max Verstappen victory, the winner then presented his trophy in a bespoke Louis Vuitton Trophy Trunk.
This race’s striking new trunk epitomises the pair’s shared commitment to innovative design and unwavering craftsmanship, ultimately showcased a multitude of times throughout Saturday night, along with the podium ceremony – including on the starting grid and during the National Anthem. The trophy lands alongside a new Louis Vuitton signature that features a revamped LV logo envisioned solely for the official partnership that leans into speed and a high-velocity aesthetic.
Louis Vuitton
Louis Vuitton
The ethos continued through Louis Vuitton’s entire presence at race weekend, the imprint hosting an intimate handful of press, talent – Anok Yai, Logan Lerman and Christopher Briney in tow – and top clients in their Paddock Club suite, surrounded by a plethora of custom LV trunks.
Dating back to its first partnership with the America’s Cup in 1983, the fashion house has tapped in with a myriad of sports moments across the zeitgeist, zipping from sport to sport with the mantra: “Victory travels in Louis Vuitton.” In recent years alone, Louis Vuitton has had a presence at Formula 1’s Grand Prix de Monaco (from 2021 through 2024), the Ballon d’Or in 2023 and 2024, and the FIFA World Cup (2010, 2014, 2018, and 2022.)
Let’s just say: there’s a reason March 2025’s Australian Grand Prix in Melbourne is officially titled the Formula One Louis Vuitton Australian Grand Prix. After all, victory travels best in Vuitton.